The Desire of the Medium
This book is the elaboration of a dissertation on the affective capacities of media and their collaborative function with the artist. It originated from a series of ideas and propositions that aspired to counter some orthodox modes of thinking within the field of media theory and design philosophy. The quest was based on an extensive series of educational programmes which have been developed that partly dealt with the supposition that the role of and interplay between media can best be measured on the basis of their affective capacities (iso-affectiveness) rather than on their ontological setting. In our view, it is more important to focus on what media do rather than on what they are. To achieve this requires a thorough appreciation of the equality of each medium in the spectrum of media typologies, which is not always the easiest thing to accomplish.The ‘voice of the medium’ is key in this process, and therefore it is time to ask again: ‘What is the desire of the medium?’ This question, however, has no conclusive answer. Instead, the question itself becomes a rhetorical and recursive starting point for addressing an interplay in which both human and nonhuman actors contribute to the creation of something new that is different from the sum of its parts.
230 pages, photography in colour, 17 x 24 cm, paperback, English