The Desire of the Medium

This book is the elaboration of a dissertation on the affective capacities of media and their collaborative function with the artist. It originated from a series of ideas and propositions that aspired to counter some orthodox modes of thinking within the field of media theory and design philosophy. The quest was based on an extensive series of educational programmes which have been developed that partly dealt with the supposition that the role of and interplay between media can best be measured on the basis of their affective capacities (iso-affectiveness) rather than on their ontological setting. In our view, it is more important to focus on what media do rather than on what they are. To achieve this requires a thorough appreciation of the equality of each medium in the spectrum of media typologies, which is not always the easiest thing to accomplish.The ‘voice of the medium’ is key in this process, and therefore it is time to ask again: ‘What is the desire of the medium?’ This question, however, has no conclusive answer. Instead, the question itself becomes a rhetorical and recursive starting point for addressing an interplay in which both human and nonhuman actors contribute to the creation of something new that is different from the sum of its parts.

230 pages, photography in colour, 17 x 24 cm, paperback, English
€24.90

Booklaunch: Desire travels ahead of love.

This is why the launch of the book ‘The Desire of the Medium’ took the shape of a journey through Holland, just one day before Valentine’s day.

Its travel on the 13th of February 2018 took this philosophical publication from the dense ‘sottobosco’ (undergrowth) paintings by Otto Marseus van Schrieck in the Rijksmuseum Twenthe to the famously overexposed painting of Rembrandt's 'Nightwatch' at the Rijksmuseum Amsterdam. During its railroad journey the book shared its content by means of a series of public lectures and a mid-journey performance along the way. The waypoints on this journey coincided with the four ‘scapes’ in which the Desire of the Medium manifests itself. See the images of this wonderful day in the gallery.

09:00 Breakfast at AKI ArtEZ Academy of Art and Design, Hulsmaatstraat 35, Enschede. Provided by: Twents Beleg.

10:00 The journey starts in Enschede where the book will be presented to Arnoud Oddink, director of the Rijksmuseum Twenthe.

11:14 Departure from Enschede Station

- Between Almelo and Deventer short lecture by Marc Boumeester.

12:00 Arrival Deventer Station.

12:05 Autograph session and performance by Simon Wagter at ‘TRANSFER 3II4’ between track 3&4 Deventer Station.

12:48 Departure from Deventer Station

- Between Deventer and Apeldoorn short lecture by Lot Hulshof.

- Between Apeldoorn and Amersfoort short lecture by Ahmet Polat.

- Between Amersfoort and Hilversum short lecture by Sjoerd van Oevelen & Elodie Hiryczuk.

14:00 Arrival Amsterdam Central Station

15:00 After its 'Maiden Voyage' the book will be presented to Taco Dibbits, director of the Rijksmuseum Amsterdam, Museumstraat 1, Amsterdam.

15:45 Reaction on the book by Helen Westerik at Athenaeum Bookstore, Spui 14, Amsterdam.

16:30 Drinks and sales at ‘De Kring’, Artist-society at Kleine-Gartmanplantsoen 7, Amsterdam.

18:00 End


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